Designers Abroad: Paris Showroom

The Australian Fashion Chamber’s Designers Abroad Paris showroom showcases Spring/Summer 2018 ready-to-wear fashion.

As part of the Spring/Summer 2018 Ready-To-Wear Fashion Week in Paris, the Australian Fashion Chamber held its Designers Abroad Showroom, providing six Australian Designers the opportunity to showcase from 26 September to 3 October 2017.

The line-up included a mix of established and emerging Australian fashion talent: BĂșl , Heart of Bone, Romance Was Born, Roopa , Sener Besim , and STRATEAS.CARLUCCI . Representing the finest in Australian fashion, the designers were chosen based on their industry skill, strength of their current seasonal collection and potential success in the international market. This will be the fifth Australian Designer’s Abroad event in Paris, one of the most prestigious stages for ready-to-wear collections, attended by a variety of international retailers, media and industry players.

Launched by the Australian Fashion Chamber in 2015, this initiative strives to build the profiles of talented Australian designers during international fashion weeks, cementing reputations, and growing stockists aboard.

"With the commencement of our sixth Designers Abroad Showroom, the Australian Fashion Chamber has proven there is a positive, global interest in contemporary Australian fashion. This opportunity offers our designers a chance to reach international markets in a key period of the fashion calendar."
— Australian Fashion Chamber Chair Edwina McCann.

The Australian Designers Aboard Showroom was centrally located at 9 Place des Vosges, Paris 75004 during Paris Fashion Week. Launching with an Opening Night presentation, attended by key international media, buyers, influencers, and government officials.

In the lead-up to the event, the Australian Fashion Chamber worked collaboratively with the designers ensuring that they were well prepared to meet the demands of the global fashion marketplace. Designers were also offered sales, marketing, and media support as part of the event, to expand their businesses.

 The designers were selected by a panel of industry professionals including AFC Deputy Chair and Editor-in-Chief of Harper’s BAZAAR Kellie Hush, AMP Capital Fashion Category Manager and AFC director Alicia Kemp, Editor of 10 Magazine and AFC Director Alison Veness, Marque Partner and AFC Director Justin Cudmore and industry stalwart Donna Player.

The AFC would not be possible without the integral support of AMP Capital, The Woolmark Company, Commonwealth Bank, The City of Sydney and the Australian Federal Government.

 The AFC also has several event sponsors namely Handpicked Wines, Flaunter, and Cape Grim Water.