Fashion

Celebrating Selected Femme

SELECTED is a unisex brand Nordic by heart, creating fashion rooted in the leading trends, while positioning themselves as a strong, authentic brand with a minimalistic expression and a clear focus on quality. SELECTED provides the fashion-conscious individuals of today – different as they may be – with contemporary styles infused with edge for an international touch.

SELECTED FEMME is all about pared down elegance rooted in a Scandinavian aesthetic. All their collections are inspired by iconic women of the past mixed with the essence of our present, always blending classics with high fashion trends to create the sophisticated items. The silhouettes are cool but feminine. They are simple yet bold. Timeless looks are full of surprising details. Fashion you want to keep!

Find the new SELECTED FEMME collection, now in-store at MYER Garden City.